People have been buzzing about THE SAEM Beauty in Korea for almost a decade now.
VOGUE Korea touted THE SAEM Beauty's cream concealer as one of the 11 best concealers on the market, putting it in a class with luxury brand concealers which sell for 6-8x the price.
November 2016 Vogue Korea named THE SAEM Concealer (at 5,000 won) one of the best 11 concealers (along with such premium brand concealers as Estee Lauder Double Wear Stay-in-Place Flawless Wear Concealer (38,000), MAC Mineralized Concealer (32,000) and NARS Radiant Creamy Concealer (40,000), which sell for 6-8x the price.
…and in New York, makeup artists are discovering THE SAEM
We were insanely flattered to open up The New York Times one Sunday in 2019 to find one of the country's hottest makeup artists, Daniel Martin, was talking up THE SAEM Beauty eyeliners without us even knowing he was familiar with them (and already using them on some of his high-profile celebrity clients)!